Remember when Chipotle had that rash of food-borne-illness outbreaks a few years ago? A few hundred people were exposed to E. coli, salmonella, and norovirus that were traced to Chipotle restaurants in several stores all over the United States.
Since then, the brand that was known for its dedication to sourcing its food locally. It also is using the most natural products available has become more well-known for losing the trust of its clientele.